Communication is the key to success in any business. Whether you are trying to sell a
product, answer a query or complaint or convince your colleagues to adopt a certain
course of action, good communication often means the difference between success and
failure. At best, imprecise language, clumsy sentences or long-winded ‘waffle’, whether
in speech or writing, will give a poor impression of you or your business; at worst, what
you are trying to say will be misunderstood or ignored. In contrast, clear, precise English
will be enjoyable to read or listen to, and is likely to evoke the response you want.


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