The 4-Hour Workweek was turned down by 26 out of 27 publishers.
After it was sold, the president of one potential marketing partner, a
large bookseller, e-mailed me historical bestseller statistics to make it
clear—this wouldn’t be a mainstream success.
So I did all I knew how to do. I wrote it with two of my closest
friends in mind, speaking directly to them and their problems—
problems I long had—and I focused on the unusual options that had
worked for me around the world.