“This book will help any leader understand how to effectively increase their own self-worth, while developing a culture of honesty and integrity-basedcommunications.” —John Assaraf, founder of OneCoach, Inc., author of Having It All and coauthor of The Answer “This powerful little story gives us a strong message about true leadership, whether you are the CEO, management, or a sales rep. This message is critical in building a thriving business with people who trust, appreciate each other, and understand that the good of all is, ultimately, the good of the company.”

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